General / Principles of data processing

In the following, we inform you about the collection of personal data when using our website.

As a matter of principle, we only process personal data insofar as this is necessary to provide a functioning website and the content and services offered by us. Personal data is regularly only processed if you have given us your consent or if the processing is permitted by legal regulations.

Your personal data will be deleted or blocked as soon as the purpose of storage ceases to apply. Storage may also take place if this has been provided for by national or European regulations to which we are subject. In this case, the data will be blocked or deleted when the storage period prescribed by the respective regulations has expired, unless the continued storage of the data is necessary for the conclusion or fulfillment of a contract.

Insofar as we make use of commissioned service providers for individual functions of our website or wish to use your data for advertising purposes, we will inform you in detail about the respective processes below. In doing so, we will also state the defined criteria for the storage period.

Responsible entity and service provider

Responsible body in the sense of § 3 para. 7 Federal Data Protection Act ("BDSG") as well as service provider in the sense of § 13 Telemedia Act ("TMG"):

Jona Sheffield
Rheinfelder Str. 4
41539 Dormagen
Germany

Contact:

Phone: +49 21 33 86 49 710
Email: jona@lumera-expedition.com

You can find more details in the imprint.

Your rights

You have the following rights with respect to the personal data concerning you:

• the right to information
• the right to rectification and erasure
• the right to restriction of processing
• the right to object to processing
• the right to data portability

You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

Processing of personal data during informational use of our Internet presence

If you access our website without registering or otherwise providing us with information ("informational use"), we only collect the personal data that your web browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to enable you to view our website and to ensure its stability and security:

• IP address
• Date and time of the request
• Time zone difference from Greenwich Mean Time (GMT)
• Content of the web page
• access status (HTTP status)
• Amount of data transferred
• Internet site from which you have reached our Internet site
• web browser
• operating system
• Language and version of the browser

The aforementioned data is stored in so-called log files on our servers. Not affected by this are your IP address or other data that allow the data to be assigned to you. A storage of this data together with other personal data of you does not take place.

The collection and temporary storage of the IP address is necessary to enable the display of our website on your terminal device. For this purpose, your IP address must be stored for the duration of your visit to our website. An evaluation of this data for marketing purposes does not take place.

Our legitimate interest in data processing lies in the aforementioned purposes.

The aforementioned data for the provision of our website will be deleted when the respective session has ended.

The collection of the above data for the provision of our website and the storage of this data in log files is absolutely necessary for the operation of our website. There is no possibility to object.

Processing of personal data through cookies

We use so-called cookies on our website. Cookies are small text files that are stored on the storage medium of your end device, for example on a hard drive, and through which we, as the body that sets the cookie, receive certain information. Cookies cannot execute programs or transmit viruses to your end device.

(a) This website uses the following types of cookies, the scope and functionality of which are explained below:

Cookies, which are stored associated with your web browser:

• Transient cookies: these cookies are automatically deleted when you close your web browser. These include, in particular, session cookies. These store a so-called session ID, by means of which various requests of your web browser can be assigned to the common session. This makes it possible to recognize your terminal device when you return to our website. Session cookies are deleted as soon as you log out or close the web browser.
• Persistent cookies: these cookies are automatically deleted after a specified period of time, which may differ depending on the cookie. You can delete these cookies at any time in the settings of your web browser.

(b) Cookies store approximately the following data and information:

• Log-in information
• language settings
• entered search terms
• Information about the number of visits to our website and the use of individual functions of our website.

The processing of personal data by means of the above-mentioned cookies serves to make the offer of our Internet presence more user-friendly and effective for you overall. Some functions of our Internet presence cannot be offered without the use of these cookies. In particular, some functions of our Internet presence require that your web browser can still be identified after a page change. If you have an account, we use the cookies to identify you for subsequent visits. This prevents you from having to log in again each time you visit our website. The data processed by cookies that are required to provide the functions of our website are not used to create user profiles. Insofar as cookies are used for analysis purposes, they serve to improve the quality and user-friendliness of our Internet presence, its contents and functions. They allow us to track how the website, which functions and how often they are used. This enables us to continuously optimize our offer.

Our legitimate interest in data processing lies in the aforementioned purposes.

The above cookies are stored on your terminal device and transmitted from it to our server. You can therefore configure the processing of data and information by cookies yourself. You can make appropriate configurations in the settings of your web browser, through which you can, for example, reject third-party cookies or cookies altogether. In this context, we would like to point out that you may then not be able to use all functions of our website properly. In addition, we recommend a regular manual deletion of cookies as well as your browser history. 

Further functions and offers of our internet presence

In addition to the aforementioned informative use of our website, we offer various services that you can use if you are interested. These include the possibility of obtaining reading samples, participating in competitions or registering for appointments. For this purpose, it is usually necessary to provide further personal data. We need this data to provide the respective service. The above data processing principles apply.

In some cases, we use external service providers who have been carefully selected and commissioned by us to process this data. These service providers are bound by our instructions and are regularly monitored by us.

Insofar as personal data is passed on to third parties in the course of services that we offer together with partners, you can find more detailed information in the following descriptions of the individual services.

If these third parties are based in a country outside the European Economic Area, you can find more detailed information about the consequences of this circumstance in the following descriptions of the individual services.

Objection or revocation against the processing of your data

You may revoke any consent given to us to process your data at any time. The revocation affects the permissibility of the processing of your personal data after its pronouncement to us.

With regard to the processing of your personal data, you may, insofar as this processing is based on a balance of interests, object to the processing. In this context, we ask you to explain the reasons on the basis of which you object to the processing of your personal data by us. If your objection is legally justified, we will either no longer process your personal data, adjust further data processing if necessary, or provide compelling reasons worthy of protection why we continue to process your personal data.

You can also object to the processing of your personal data for the purpose of advertising and data analysis at any time.

Please address your revocation or objection to our contact details above.

Contact

If you contact us by e-mail, the personal data you send us with your e-mail will be stored. We also have a contact form on our website that you can use to contact us. In doing so, the data you enter in the input mask as well as your IP address and the time of sending will be transmitted to us and stored. This data will not be passed on to third parties. The data will only be used to answer your questions.

The processing of the aforementioned personal data is solely for the purpose of processing your inquiries. The processing of further personal data, which is generated by the use of the contact form provided on our website, serves to prevent misuse and to ensure the security of our information technology systems.

This is also our legitimate interest in processing your personal data.

The data will be deleted as soon as we have finally processed your requests. The additional personal data collected when using the contact form will be deleted after a period of seven days at the latest.

You can revoke the consent given to us to process your personal data at any time. When contacting us by e-mail, you can object to the storage of your personal data at any time. We would like to point out that in this case your request cannot be processed any further. You can declare the revocation or the objection to us by sending an e-mail to our e-mail address given in the imprint.

Google Analytics

We use "Google Analytics" on our website, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as: "Google"). Google uses cookies, i.e. small text files that are stored on your terminal device and enable an analysis of your use of our website. The information generated by the cookie about the use of our website is usually transmitted to a Google server in the USA and stored there. If anonymization of the IP address to be transmitted by the cookie is activated on the website by the extension "_anonymizeIp()" (hereinafter referred to as: "IP anonymization"), your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and internet usage on our behalf. In doing so, pseudonymous usage profiles can be created from the processed data.

The IP address transmitted when using Google Analytics is not merged with other data from Google.

We use Google Analytics only with the previously described activated IP anonymization. This means that your IP address is only processed by Google in a shortened form. A personal reference can thus be excluded.

We use Google Analytics to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user.

This is also our legitimate interest in the processing of the above data by Google.

You can prevent the storage of cookies generated by Google Analytics by making the appropriate settings in your web browser. We would like to point out that in this case you may not be able to use all the functions of our website. If you wish to prevent the collection of data generated by the cookie and related to your user behavior (including your IP address) as well as the processing of this data by Google, you can download and install the web browser plugin available under the following link:  http://tools.google.com/dlpage/gaoptout?hl=de.

In order to oblige Google to process the transmitted data only in accordance with our instructions and to comply with the applicable data protection regulations, we have concluded an order processing agreement with Google. In addition, Google has submitted to the Privacy Shield agreement concluded between the European Union and the USA and has certified itself. In this way, Google undertakes to comply with the standards and regulations of European data protection law. You can find more information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Information of the third party provider: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Further information on data use by Google, on setting and objection options and on data protection can be found on the following Google websites:

• User Terms: http://www.google.com/analytics/terms/de.html
• Privacy overview: http://www.google.com/intl/de/analytics/learn/privacy.html
• Privacy policy: http://www.google.de/intl/de/policies/privacy
• Data use by Google when you use our partners' websites or apps: https://www.google.com/intl/de/policies/privacy/partners
• Data use for advertising purposes: http://www.google.com/policies/technologies/ads
• Settings for personalized advertising by Google: http://www.google.de/settings/ads

Google Tag Manager

We use "Google Tag Manager" on our website, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as: "Google"). Google Tag Manager allows us to manage website tags via an interface. The Google Tag Manager tool that implements the tags is a cookie-less domain and does not itself collect any personal data. Google Tag Manager provides for the triggering of other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.

Google has submitted to the Privacy Shield agreement concluded between the European Union and the USA and has certified itself. This means that Google undertakes to comply with the standards and regulations of European data protection law. You can find more information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Information of the third party provider: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Further information on data protection can be found on the following Google web pages:

• Privacy policy: http://www.google.de/intl/de/policies/privacy
• FAQ Google Tag Manager: https://www.google.com/intl/de/tagmanager/faq.html
• Terms of Use Google Tag Manager: https://www.google.com/intl/de/tagmanager/use-policy.html

Google Web Fonts

We use "Google Web Fonts" on our website, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as: "Google"). Google Web Fonts enables us to use external fonts, so-called Google Fonts. For this purpose, the required Google Font is loaded into your browser cache by your web browser when you access our website. This is necessary so that your browser can also display a visually improved representation of our texts. If your browser does not support this function, a standard font will be used by your computer for display. The integration of these web fonts is done by a server call, usually a Google server in the USA. This transmits to the server which page of our website you have visited. Also, the IP address of the browser of the end device of the visitor is stored by Google.

We use Google Web Fonts for optimization purposes, in particular to improve the use of our website for you and to make its design more user-friendly.

This is also our legitimate interest.

Google has submitted to the Privacy Shield Agreement concluded between the European Union and the USA and has certified itself. In this way, Google undertakes to comply with the standards and regulations of European data protection law. You can find more information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Information of the third party provider: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Further information on data protection can be found on the following Google web pages:

For more information on data protection, please refer to Google's privacy policy:http://www.google.de/intl/de/policies/privacy

You can find more information about Google Web Fonts at http://www.google.com/webfonts/,https://developers.google.com/fonts/faq?hl=de-DE&csw=1 and https://www.google.com/fonts#AboutPlace:about.

Google AdWords

We use "Google Adwords" on our website, a service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as: "Google"). Google Adwords enables us to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). This enables us to determine how successful individual advertising measures are. These advertising media are delivered by Google via so-called "Ad Servers". For this purpose, we use so-called ad server cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Adwords will store a cookie on your PC. These cookies usually lose their validity after 30 days. They are not intended to identify you personally. The following information is usually stored as analysis values for this cookie: unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (marking that the user no longer wishes to be addressed). These cookies enable Google to recognize your web browser. If a user visits certain pages of the website of an Adwords customer and the cookie stored on his computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Adwords customer. Cookies can therefore not be tracked via the websites of Adwords customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising tools; in particular, we cannot identify users on the basis of this information. Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of Google AdWords. To the best of our knowledge, Google receives the information that you have called up the relevant part of our website or clicked on an advertisement from us. If you have a user account with Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a possibility that the Google learns your IP address and stores it.

We use Google AdWords for marketing and optimization purposes, in particular to place relevant and interesting ads for you, to improve campaign performance reports and to achieve a fair calculation of advertising costs. This is also our legitimate interest in processing the above data.

You can prevent the installation of cookies by deleting existing cookies and deactivating a storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all features of our website in full. Preventing the storage of cookies is also possible by setting your web browser to block cookies from the domain "www.googleadservices.com"(https://www.google.de/settings/ads). We would like to point out that this setting will be deleted when you delete your cookies. In addition, you can set interest-based ads via the link http://www.aboutads.info/choices deactivate. We would like to point out that this setting will also be deleted when you delete your cookies.

In addition, Google has submitted to the Privacy Shield Agreement concluded between the European Union and the USA and has certified itself. This means that Google undertakes to comply with the standards and regulations of European data protection law. You can find more information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Information of the third party provider: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. You can find further information on data use by Google, on setting and objection options and on data protection on the following Google web pages:

Privacy policy: http://www.google.de/intl/de/policies/privacy

Google Website stats: https://services.google.com/sitestats/de.html

Facebook Custom Audiences

We use "Facebook Custom Audiences" on our website, a remarketing tool of Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA (hereinafter referred to as: "Facebook"). Facebook Custom Audiences enables us to display interest-based advertisements, so-called "Facebook Ads", to visitors to our website when they visit the Facebook social network or when they visit other websites that also use Facebook Custom Audiences. By using "Facebook Custom Audiences", your web browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of Facebook Custom Audiences. According to our knowledge, Facebook receives the information that you have called up the relevant part of our website or clicked on an ad from us. If you have a user account with Facebook and are registered, Facebook can assign the visit to your user account. Even if you are not registered with Facebook or have not logged in, there is a possibility that Facebook will learn and store your IP address and possibly other identifiers.

We use Facebook Custom Audiences for marketing and optimization purposes, in particular to display ads that are relevant and interesting for you and thus improve our offer and make it more interesting for you as a user. This is also our legitimate interest in processing the above data.

The deactivation of Facebook Custom Audiences is available for logged-in users at https://www.facebook.com/settings/?tab=ads#_ possible. We would like to point out that this setting will be deleted when you delete your cookies. In addition, you can deactivate cookies that are used for range measurement and advertising purposes via the following web pages:

• http://optout.networkadvertising.org/
• http://www.aboutads.info/choices
• http://www.youronlinechoices.com/uk/your-ad-choices/

We would like to point out that this setting will also be deleted when you delete your cookies.

In addition, Facebook has submitted to the Privacy Shield agreement concluded between the European Union and the USA and has certified itself. This means that Facebook undertakes to comply with the standards and regulations of European data protection law. You can find more information in the entry linked below:  https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Third-party provider information: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For more information about the third-party provider's privacy policy, please visit the following Facebook website: https://www.facebook.com/about/privacy

Facebook Pixel

We use "Facebook Pixel" on our website, a service of Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA (hereinafter referred to as: "Facebook"). Facebook Pixel enables Facebook to display our ads on Facebook, so-called "Facebook Ads", only to those Facebook users who have been visitors to our Internet presence, in particular who have shown interest in our online offer. Facebook Pixel also makes it possible to check whether a user was redirected to our website after clicking on our Facebook Ads. Facebook Pixel uses, among other things, cookies, which are small text files that are stored locally in the cache of your web browser on your end device. If you are logged in to Facebook with your user account, your visit to our online presence will be noted in your user account. The data collected about you is anonymous for us, so it does not offer us any conclusions about the identity of the user. However, this data can be linked by Facebook with your user account there. If you have a user account with Facebook and are registered, Facebook can assign the visit to your user account.

We use Facebook pixels for marketing and optimization purposes, in particular to place relevant and interesting ads for you on Facebook and thus improve our offer, make it more interesting for you as a user and avoid annoying ads.

This is also our legitimate interest in processing the above data.

You can object to the aforementioned collection by Facebook Pixel and the use of your data for the display of Facebook Ads. You can make the relevant settings as to which types of advertisements are displayed to you within Facebook on the following Facebook website: https://www.facebook.com/settings?tab=ads. We would like to point out that this setting will be deleted when you delete your cookies. In addition, you can deactivate cookies that are used for range measurement and advertising purposes via the following websites:

• http://optout.networkadvertising.org/
• http://www.aboutads.info/choices
• http://www.youronlinechoices.com/uk/your-ad-choices/

We would like to point out that this setting will also be deleted when you delete your cookies.

In addition, Facebook has submitted to the Privacy Shield agreement concluded between the European Union and the USA and has certified itself. This means that Facebook undertakes to comply with the standards and regulations of European data protection law. You can find more information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Information of the third-party provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Further information from the third-party provider on data protection can be found on the following Facebook website: https://www.facebook.com/about/privacy.

Information on Facebook Pixel can be found on the following Facebook website: https://www.facebook.com/business/help/651294705016616

Infomails und Newsletter

To send our newsletters and other emails, we use the services of The Rocket Science Group LLC, Georgia, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, Georgia 30308 (hereinafter referred to as "Mailchimp"). Mailchimp enables us to send you the newsletters for which you have signed up. Further, Mailchimp allows us to send you emails with helpful information (e.g., notices of readings, contests, or new reading). In order to be able to send you these emails, we use the data you provided when registering for the newsletter. The information you enter is usually transferred to a Mailchimp server in the USA and stored there.

We use Mailchimp to send you relevant content and to make our website more interesting for you as a user.

This is also our legitimate interest in the processing of the above data by Mailchimp.

In order to oblige Mailchimp to process the transmitted data only in accordance with our instructions and to comply with the applicable data protection regulations, we have concluded an order processing agreement with Mailchimp. Your data transmitted to Mailchimp will only be used by Mailchimp to fulfill our order (sending the emails described above). There will be no use beyond this or disclosure to third parties.

Mailchimp has submitted to the Privacy Shield agreement concluded between the European Union and the USA and has certified itself. This means that Google undertakes to comply with the standards and regulations of European data protection law. You can find more information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active

Information from the third-party provider: The Rocket Science Group LLC, Georgia, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, Georgia 30308. Further information on data protection can be found on the following Google web pages:

• Privacy policy: https://mailchimp.com/legal/privacy/

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